Arsenal: 5 deciding factors facing Spotify CEO Daniel Ek’s takeover

Does Stan Kroenke Even Want to Sell?

It may seem obvious, but for all the willingness of one person to purchase the club from the American’s hands, there has to be a similar desire to sell from the other party. A fairly fundamental aspect of any negotiation.

Based on what Josh Kroenke said within the last week, the answer is no.

"“We have no intention of selling, I believe we are fit to carry on in our position as custodians of Arsenal. We were put in a very difficult position by forces outside of the club,” he said."

Of course, it goes without saying that any owner open to selling their club would not say so in the public sphere. It would immediately damage the value, and by a significant amount.

But then based on Stan Kroenke’s position throughout his time at the club, this has been an unwavering standpoint. One need only look at Alisher Usmanov’s relentless attempts to purchase his shares falling on deaf ears. In the end he caved in and sold his shares the other way.

What may also impact a potential sale is that this is being played out in the public eye. ‘Silent Stan’ would not have appreciated Ek tweeting about his desires and would rather have dealt with this move in private, thus he could either be pressured more into selling now, or less willing given it isn’t the way he negotiates.