Arsenal: 3 explanations for January transfer firesale

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HUDDERSFIELD, ENGLAND – MAY 13: A plane is seen flying a sign reading ‘Kroenke – youre next’ during the Premier League match between Huddersfield Town and Arsenal at John Smith’s Stadium on May 13, 2018 in Huddersfield, England. (Photo by Catherine Ivill/Getty Images) /

3. Arsenal Are Transitioning Into a Full-Time Sportswear Brand

Let’s lighten the mood.

Perhaps this is all a cunning ploy. The end of a long-running cycle that has been part of KSE’s masterplan from Day 1.

No club drops as much new clothing merch as Arsenal. Why? Why do they specifically have the most eclectic range of training gear, one for every day of the week depending when Arsenal play, with the figure often trumping the number of wins the actual team has?

This year, for example, there have been more new lines of clothing released than there are goals scored by Arsenal. And, to adidas’ credit, they release some pretty exceptional stuff. Wavy designs and innovative ideas alongside the ever irresistible retro shirts that crop up every fortnight.

Maybe they’ve noticed that the attire is better than the football? Why waste millions on players when you can earn millions on clothing sales? That’s it. Perhaps this incredible transfer firesale is a plan to fold the club, liquidate the assets and become a full-time sportswear brand under adidas’ wing.

Next. 3 players crucial to top four ambitions. dark

Yeah, it’s definitely that.

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