Arsenal are gearing up for a return to the United States next summer as part of their pre-season preparations for the 2024/25 campaign.
Although specific details such as opponents, venues, and the schedule of friendlies remain uncertain at this stage, the club is anticipated to feature in a match at the KSE-owned SoFi Stadium in Los Angeles.
Despite the challenges posed by the pitch, which received criticism for its condition, the Gunners secured a 5-3 victory over Barcelona at the venue last summer. Arsenal aims to further solidify their presence and support among local soccer enthusiasts.
Arsenal set to head stateside for 2024/25 pre-season tour
With the 2024 Copa America, hosted by the US, and EURO 2024 both concluding on 14 July and the 2024/25 Premier League season commencing on 17 August, it’s speculated that Arsenal will plan their US friendlies for the final week of July and the onset of August, slightly later than their previous tour.
The United States stands as a highly profitable market for English clubs, evident from the nine Premier League sides that visited last July. Additionally, the presence of global football icon Lionel Messi in Major League Soccer (MLS) further accentuates the strategic advantage of capitalising on the post-Copa America buzz.
The tour not only presents an opportunity for sporting engagements but also serves as a platform for retail opportunities, with hopes for an improved lineup of club merchandise.
Arsenal CEO, Vinai Venkatesham previously elucidated the club's enthusiasm for visiting the USA during an appearance on Bloomberg's 'Surveillance' show last summer.
He highlighted the burgeoning popularity of Arsenal within the American market, citing record-breaking viewership on NBC Sports during the Arsenal versus Manchester United clash, substantial social media growth, and a significant portion of retail business originating from the US.
Moreover, Venkatesham noted the overwhelming presence of Arsenal supporters at the jam-packed MLS All-Star game in Washington, signifying the club's escalating influence.
Recent milestones, including Arsenal's 1-1 draw with Liverpool at Anfield in December, have further substantiated the club's growing viewership in the US, setting a new NBC viewership record with 1.96 million tuning in.