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Arsenal secure multi-million London Colney naming right deal with Sobha Reality
- Arsenal renames London Colney to Sobha Reality Training Ground
- Secures multi-million deal to help develop the facility
- Partnership involves sleep branding of training kits
Arsenal have officially sold the naming rights of their London Colney training ground, heralding a groundbreaking agreement with Dubai-based luxury real estate developer Sobha Realty.
Effective this Friday, the training ground will be branded as the "Sobha Realty Training Centre" under a multi-million-pound deal.
The Gunners moved into their London Colney facility under Arsene Wenger in 1999, with the training ground never being partied to a sponsorship until now.
Arsenal secure multi-million London Colney naming right deal with Sobha Reality
The Sobha Realty Training Centre, where high performance meets high standards ⭐️
— Arsenal (@Arsenal) February 2, 2024
🤝 @SobhaRealtyDXB
As part of this comprehensive partnership, the Sobha Realty logo is set to grace the sleeve of Arsenal's training kit, solidifying the collaboration between the two entities. Beyond the visual transformation, Arsenal will leverage Sobha Realty's expertise in the long-term development of the training ground, emphasising the creation of an optimal environment for players, coaches, and support staff.
Arsenal Sporting Director Edu expressed enthusiasm about the agreement, stating: "This is a very exciting agreement that will help us develop the best possible environment for our men’s and women’s players, coaches, and support staff for years to come. Our training centre is a big part of our people’s lives, fostering not only hard work on the pitches but also providing spaces for learning, relaxation, and quality time with teammates, colleagues, and their families."
The investment in the training ground aligns with Arsenal's commitment to building a winning team and culture, highlighting the attention to detail for optimal player performance. In recent years, the club has prioritised the development of its training facilities, extending bespoke amenities to accommodate the women's team.
Juliet Slot, Arsenal Chief Commercial Officer, commended the partnership with Sobha Realty, stating, "Sobha Realty is a dynamic business with big ambitions. Their unrivaled experience will help us understand and explore the opportunities available to us, ensuring we’re always moving forward with world-class facilities for the future."
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